CioccolatItaliani has a clear mission: to create a new chocolate culture throughout the various ways chocolate is offered and manipulated. Inside our shops chocolate is found in coffee, gelato, desserts and pasta. It is pure show cooking. By using our live laboratories the chef creations are displayed for everyone to see: bread, desserts and croissants are prepared live while from the kitchen italian regional dishes are made. That's how cioccolatItaliani "do it infront of everyone" as written clearly on windows, not wanting the product only but the maestro gelatiere manipulating raw ingredients. It is much more than a new destination, cioccolatItaliani is a new revolutionary concept to display at its core chocolate in all its forms 9 stores in Italy and 3 abroad in the Middle East, and counting... A brand of Italian Excellence.